I am just going to update everyone on the progress of the store. Asian Mart, about a week ago, made the Tulsa World newspaper. They were on the front page of the "Business" section portion of the newspaper. I know many people don't read the newspaper in Tulsa, none-the-less the business section.
Here is a link to the article-
http://www.tulsaworld.com/business/article.aspx?subjectid=46&articleid=20090904_46_E1_SarahC647209
They have recently gotten great exposure because of this, which just means great news for the business. That just goes to show how such little exposure, can do so much!
Asian Mart has great potential and should be used to help, service, and provide the community in every possible way!
Sounds like Asian Mart is off on the right foot. Congrats on the news exposure and thanks for the link to the article.
ReplyDeleteWow Tou thats good news!... that will definately kick start their publicity and credibility, which i feel is extremely important for a grociery stores success... congrats bro!
ReplyDeleteTou that is awesome! I think the article will really help them out because not only was it exposure, but it described what they carry and the variety they have in stock. Also, I really liked the comment they wrote from the store owner it sounded really sincere and I think that kind of tone really makes people want to shop there!
ReplyDeleteYou really did pick a great company! Good exposure throughout Tulsa is definitely important and an awesome way of creating a positive reputation.
ReplyDeleteI was interested in finding out if you've have much contact with the company, and if they've listened to any of your suggestions for marketing. I find it amazing how many companies have never made a business plan or marketing plan. It seems to be the first thing a company should do, but not everyone sees it that way. Many companies do not want any help either; they consider it offensive or unwarranted. Good luck with your plan. We're almost done with this semester!
ReplyDeleteThis is kind of a stupid question, but is the store really only designed to appeal to asians? or is that just the primary target market?
ReplyDeletelol I was going to ask the same question. Obviously anyone can shop there, but who is the target market?
ReplyDeleteWell done Tou, you got yourself off to a fantastic start. Hopefully this exposure will help bring in more customers you have targeted :)
ReplyDelete